Source: stories.com
Hennes & Mauritz aka H&M (Weekday-COS-Monki-Cheap Monday) has another brand under their wings which will go live tomorrow. I'm loving the accessories more than anything else. Shoe lovers will be regaled as they will come in abundance; 200 models per year! I don't quite get the concept and identity of this brand as yet but I suppose it will grow on me with time. Some will like it, others won't ... but I feel like they have been successful in creating different brands which hit perfectly different target groups. As you transit in life you kind of move from a brand to another, you go for something more mature or relax without ever leaving H&M.
PS: Melodie Monrose looks stunning.
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