Relevance | BON | Issue 23 | SS2013

What is relevant to you today? The S/S13 issue of BON has got it all figured out! They have interpreted relevance in terms of fashion and lifestyle. 
Some of us out there are focusing on minimizing our wardrobe to the utmost essentials with selective quality pieces in order to be sustainable. This objective is restrictive but enjoyable once you are in control over its importance. However temptation is always a click away. The fashion industry encourages us to buy more often and manipulates our mind into serial shoppers by flooding us with choice; novelty makes us curious, engenders excitement, whether or not we can afford it, our stimuli forges a relevant reason to make a purchase. 

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