Always on a quest for simple detailing and clean lines, I have come across this new brand which I have fallen for. Cotton Love is a UK based company, founded by Nigel and creative director Ruth. They have started their label with 5 womenswear and 4 menswear pieces with a focus on wardrobe basics. Slightly pricey, but the construction of their garments and composition of the fabrics scream quality. A part of their ethos is as followed: 'We want to provide your ‘always’ jacket or ‘eternal’ trousers, reliable, well made garments, which offer an inconspicuous base to your everyday wear.' and I like this idea of long-lived garments that you can count on and still cherish even after many years.